GPT-4o Hallucinations, Why Customized AI Assistants Are Essential

Generative AI is rapidly evolving, and each new model brings new capabilities, distinctions, and challenges. OpenAI's GPT-4o model is widely discussed, with some claiming that it stands out for providing 'unrealistic' answers to knowledge-based questions. Despite being a powerful model, GPT-4o is more prone to hallucinations—giving confident yet incorrect answers. If these answers go unchecked, they can lead to significant harm, especially in critical processes, where the losses could be substantial.

Let's take a closer look at why these generative AI behaviors matter, how they highlight the importance of specialized AI models, and how this phenomenon relates to trends in the AI industry.

GPT-4o is a language model with a high 'hallucination tendency.' This means it often provides information that sounds plausible but is actually incorrect. OpenAI's GPT-4o produces answers without ever saying 'I don't know,' leading the model to always respond confidently, even when wrong. Although this setting makes the model appear more knowledgeable, it can also increase the frequency of inaccuracies. In scenarios focused on business processes, this tendency can lead to a loss of trust and cause confusion due to inaccurate information.

Imagine this scenario: a chatbot developed with GPT-4o misinterprets and miscommunicates your company's policy. For companies that cannot tolerate such deviations, these hallucinations could have tangible negative impacts on brand reputation and user trust.

The GPT-4o case underscores the critical need to customize generative AI models. With customization, models can be tailored to specific use cases, allowing for control over undesirable behaviors while enhancing strengths.

Here are some examples of how customization helps reduce issues like hallucination:

• Adding Missing Information: Generative AI models may lack knowledge of your company's culture, values, and products, leading to inaccurate answers. By supplementing the AI with relevant documents, you can ensure it understands your company and products.
• Tone and Confidence Control: By embedding a brief company introduction within the prompt and assigning roles (e.g., sales representative, product support specialist), you can align the tone of responses with your company's culture and refine responses for a more tailored fit.

NisusAI allows you to minimize the risk of hallucinations in GPT-4o by supporting it with real-time data and documents. By reinforcing the model with external sources, you can ensure more consistent and accurate answers. However, this approach requires careful, tested implementation.

GPT-4o's hallucination problem can be addressed with task- and company-specific customizations. In scenarios where errors are unacceptable, a single customization approach will not be sufficient. When customized, a generative AI model transforms into a powerful assistant that not only provides 'seemingly correct' but also consistent responses that align with user expectations and company culture.

By using NisusAI's tools to integrate documents and services tailored to your company, you can implement the most reliable solution on your digital transformation journey, with assistants that provide answers aligned with company culture and accurate information for users.